Every number on this page comes from HVAC marketing work by our group, and each one names the client and links to the live site. None of them is an AI result, and we would rather say so plainly than let you assume otherwise. What they show is the lead volume a strong HVAC funnel produces, and why answering and following up those leads is where AI can earn its keep.
- 500+ leads
HVACDeal.ca
- 12:1 ROI
- 250% lead growth
CanroHeat.ca
- 3× leads in 90 days
BCWide.ca
- 300% ROI
CombiBoiler.ca
- 300+ monthly leads
- 500+ page-1 rankings for combi-boiler keywords
- 850+ SEO articles
HeatLand
- 300% lead increase in 6 months
All case studies on HVAC.Agency
HVACDeal.ca: 500+ leads at 12:1 ROI
HVACDeal.ca generated 500+ leads with a 12:1 ROI. A return like that depends on every lead being handled: a missed call in a funnel that efficient throws away money that has already been spent to get the phone to ring.
What transfers to AI: when acquisition cost per lead is known, you can put an exact value on each unanswered call. That turns the AI answering decision into arithmetic. If a lead costs you $60 to generate and a quarter of after-hours leads go unanswered, the AI pilot has a clear target.
CanroHeat.ca: 250% lead growth
CanroHeat.ca grew leads by 250%. Growth on that scale creates its own problem: the office that handled last year's volume may not handle this year's, especially in peak heating weeks.
What transfers to AI: overflow answering and missed-call follow-up are most valuable during growth, before you can justify another full-time CSR. They give you time to hire properly instead of losing calls while you look.
BCWide.ca: 3× leads in 90 days
BCWide.ca tripled its leads within 90 days. A sudden jump like this tests every part of an office: phones, scheduling, quoting and follow-up.
What transfers to AI: fast lead growth exposes slow estimate follow-up. A consent-checked follow-up sequence, with replies routed to a person, keeps quotes alive while the team catches up. Our follow-up service is designed for exactly that stage.
CombiBoiler.ca: 300+ monthly leads and 300% ROI
For CombiBoiler.ca, the marketing produced 300+ leads a month and a 300% ROI, with 500+ page-1 rankings on combi-boiler searches. Three hundred leads a month is ten a day on average, with peaks far higher in cold weather.
What transfers to AI: at that volume, small percentages matter. Losing 5% of leads to unanswered calls is 15 a month. Intake accuracy matters too: with many calls, even a low rate of wrong phone numbers adds up, which is why our AI call answering setup reads every detail back.
HeatLand: 850+ articles and 300% more leads in six months
Over six months, HeatLand grew leads by 300%, backed by a library of 850+ SEO articles. That is a content programme at real scale.
What transfers to AI: content at this volume is where AI drafting can save hours, but also where unchecked errors multiply. Our content assistance process keeps a person fact-checking every number, because one wrong rebate figure copied across hundreds of pages is a serious problem.
How we will report AI results
When we run an AI pilot with you, the report uses the same standard as these cases: real numbers, your own baseline, and no rounding up. The measures depend on the task, and our pilot scorecard guide lists them: answered rate, bookings, close rate on quotes, minutes saved, errors and complaints.
If you agree, a successful pilot may become a named case study here. If it fails, you'll get the honest numbers and a recommendation to stop.
Why we separate marketing results from AI results
It would be easy to put these numbers next to an AI pitch and let readers draw the wrong conclusion. That would break the trust this whole site depends on. AI help is newer, results vary widely between companies, and the honest position is that each pilot has to prove itself.
See the rest
The full set of published HVAC marketing case studies is on HVAC.Agency's case-studies page. To see how marketing and AI are priced together, visit our pricing page, or read about us for the background behind these projects.
Frequently asked questions
Were these results produced by AI?
No. They come from HVAC marketing programmes: websites, SEO, content and paid ads. We show them because they prove we understand HVAC lead flow, not as evidence of what an AI tool will do.
Do you have case studies for AI reception or follow-up?
Not published ones that meet our standard for verified, named results. When we have them, they will appear here with the client's name and a link. Until then, each AI project is judged on its own 30-day pilot numbers.
Can you promise similar results?
No. Results depend on your market, competition, budget and how your team handles leads. We can explain what drove these outcomes and measure yours honestly.
Where can I see the full list?
All published case studies are on HVAC.Agency's case-studies page.